On October 28, 2011, MaxMara iD.House common stage the city wall, big show and the autumn/winter 2011 new product fashion show party in the ancient capital of Xian ended. Domestic authority high-end fashion media gathered together to join the fashion event. This activity, MaxMara invite well-known high-end event production company iD.House to chop, 600-year history of the wall, and one absolutely magnificent charm of modern festival lights up the night in XI ' an. 08 Chic show face more attention
The day of the event, models were dressed in MaxMara fall/winter new style stunning debut, accompanied by a dynamic rhythm sections of the wall, MaxMara clothing charming interpretation of head. Clothing fragrance-filled, lights, and Dong XI Yun colorful scenes that shook every guest. MaxMara successful reproduction of Chinese audience for the Milan Show broad impressions and essence of design, and the historical charm of the old city walls, the show added to the magical feeling of the past and present through. Classic collision of culture and art of modern fashion, so that the whole fashion show became a real Visual Carnival.MaxMara was founded in 1951, is the "Italy" made one of the first representatives. MaxMara adhering to the traditional sewing techniques combined with modern luxury fabrics, highlighting international fashion identity, these are MaxMara distinction of outstanding quality. In the autumn/winter 2011 new, masculine tough cutting traditional back, showing the latest cool styles proved to not only present fashion trends and new directions in fashion for a long time in the future. Country style takes inspiration from the United Kingdom, which permeates modern charm, wear wool lattice tentacles, and tweeds and fluffy knitted fabrics made of warm clothes, greet the arrival of winter. Basic style typifies the season apparel of exquisite design, making originality, penetration of modern fashion charm.
As the Organizer, iD.House held throughout the planning, production and implementation of the activities, show its high fashion Arts in China and accumulated rich experience in the field, as well as creative and unique fashion taste, which is a big international favor. Not long ago, iD.House to enter the market in Xian, Maxmara and the strong hand in hand, both sides won a lot of praise and applause. MaxMara, will no doubt be guided by 60 ideas and ideals, continue to guide the trend towards writing fashion the enduring myth of the Kingdom. 08 Chic show face more attentionMaxMara fashion fashion together ancient interpretation making charm city walls